Snowflake and Disney continue to innovate and we look forward to announcing additional measurement pilots in the coming months.”įor advertisers who may not have access to critical scale of first-party data, clients can use Disney’s Clean Room integration to Habu and Snowflake to access a starter package of insights. The platform is designed to be cloud agnostic, building on the foundational work between Disney and data technology providers Habu, InfoSum and Snowflake,īill Stratton, Global Head of Media, Entertainment and Advertising Vertical, Snowflake, says: “From a data platform perspective, Disney’s Clean Room has set the bar for what data collaboration will be in the coming decade and beyond. Marketers will begin testing measurement capabilities and audience activation through Disney Advertising’s Clean Room. We’re proud to pioneer these new pathways with Disney.” There has also been a growing demand for improved cross-channel measurement – especially on connected television (CTV) and over-the-top (OTT) media, which led to the deal with Horizon Media.ĭavid Campanelli, EVP, Chief Investment Officer at Horizon Media, explains: “As the industry continues to move towards outcome-based buys, it’s paramount to have accurate measurement solutions built with integrity. The media giant is launching these updates to its clean room sooner than expected, following promising initial client feedback which included Omnicom and used car retailer DriveTime. Strong feedback accelerates Disney’s data drive

Lisa Valentino, Executive Vice President, Client Solutions & Addressable Enablement, Disney Advertising, says: “The expansion of Disney Advertising’s Clean Room allows marketers to transact on first-party data that delivers real results for businesses, and drives better ad experiences for consumers.

Initially announced last October Disney’s Clean Room solution, will now use Horizon Media to tap into measurement capabilities. The company also said that it plans to invest more deeply in activation tools and is rolling out a proprietary, privacy-safe identity graph and is also looking to ramp up programmatic business with The Trade Desk. The move marks a major expansion into adtech for the media giant which owns Marvel, Pixar and the Star Wars franchises. This week, Disney Advertising Sales struck a deal with agency Horizon Media that will help brands measure their online ads.

Horizon media clients